The Bachelor of Science in Business Administration (BSBA) program utilizes an integrated approach to study the interrelationships among the different functional areas of business and examine how the effective orchestration of these different components of business operations can lead to organizational success. At the end of the program, students are expected to appreciate the economic, social, technological as well as legal environments within which all businesses must operate, and possess the basic business knowledge, skills, values and attitudes to effectively lead an organization and achieve the desiredresults.

Fields of Specialization

a. BSBA major in Human Resource Management(BSBA-HRM)

The Human Resource Management Program prepares the graduate for a career in the Human Resources Department of any organization, handling the many diverse human capital requirements of the organization, including recruitment, staffing, training and career development.

b. BSBA major in Marketing Management(BSBA-MM)

The Marketing Management program prepares the graduate for careers in marketing, market research, advertising and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing businessenvironment.

c. BSBA major in Financial Management(BSBA-FM)

The Financial Management program prepares the graduates for various careersinfinancial management as well asinrelated fields, including but not limited to, corporate finance, investment management, banking, credit, trust operations, insurance, foreign currency markets, money markets, capital markets, and other financial securities markets. The curriculum provides the graduate with xnowledgeonfinancial institutions and technical skills based on established financial theories, methooologies, and various analytical tools. It also promotes an outlook that is based primarilyonethics, market integrity, regulations, good governance and competitive global perspective, necessary for effective financial decision making.

Specific Professions/Careers/Occupations for BSBA graduates

Human Resource Management

  • Management Trainee in Human Resource Management
  • Office Assistant
  • Administrative Assistant
  • Human Resource Assistant
  • Executive Assistant
  • Entrepreneur
  • Recruitment Assistant
  • Compensation Assistant
  • Benefits Assistant
  • Training andDevelopment

Marketing Management

  • Management Trainee in Marketing
  • Marketing Assistant
  • Account Executive
  • Merchandising Assistant
  • PR/Advertising Assistant
  • Service Crew
  • Customer Service Agent/Representative
  • Junior Sales Trainer
  • Receptionist
  • Entrepreneur

Financial Management

  • Management Trainee in Corporate Finance
  • Management Trainee in a bank or insurance company
  • New Account Personnel
  • Credit and Collection Assistant
  • Credit Analyst
  • Treasury Assistant
  • Entrepreneur Cashier
  • Trader/Financial Analyst

Reference: CMO # 17 s.2017